{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While most luxury brands drive direct exposure via social media marketing, celebrity partnerships and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items have not changed much in years; it does not have TikTok, and does not provide celebs complimentary bags.|H